![](https://freight.cargo.site/t/original/i/d5cb38c40f6d469b57f1815efd0e1ed14175cc33b0c7cc716e2035d54fd98bc4/Hereditary_MothersDay01.gif)
![](https://freight.cargo.site/t/original/i/4a0f95b7a6a3cec560150e3a245814719c144ef740c5dc6863d237170b0abc8e/Hereditary_INSTA_Charlie01.gif)
![](https://freight.cargo.site/t/original/i/5de1d53bedaa50c8f3698f1375b6a33eb1f46b5f2e938207fe2e4cd407aff1e5/HereditaryFrighteninglyGood-_-OfficialPromo_Logos.png)
![](https://freight.cargo.site/t/original/i/f2c2071f2d0805737a4a67d773180270104ed7dde2cfa52853ab5cc46ffcfbf2/Hereditary_MothersDay_Style_01-86600.png)
Hereditary
ART DIRECTION
For this A24 campaign, I worked with designers to create unsettling, elegant typography for trailer, review, featurette, home entertainment & social pieces.
clockwise from top left: A24 + Palmstar logos in Frightenly Good spot
Integrated graphics for Charlie Trailer 2
Integrated graphics for Mother’s Day spot concept Styleframes for Mother’s Day spot concept
CHARLIE TRAILER #2
MOTHER’S DAY:
Styleframes for a Mothers Day themed spot concept![](https://freight.cargo.site/t/original/i/b578d34d942a54f1b1c3524a801846697f097d0fdc67e9c39e03c7762d4774ad/Hereditary_MothersDay_Style_01-86466.png)
![](https://freight.cargo.site/t/original/i/f2c2071f2d0805737a4a67d773180270104ed7dde2cfa52853ab5cc46ffcfbf2/Hereditary_MothersDay_Style_01-86600.png)
![](https://freight.cargo.site/t/original/i/afc3603de138473a21e6a601a7a681da7799a5dd2c0538ca97f9446ddb418523/HDY_mom_forGivingLife_03dc_cleanUp01-00123.png)
![](https://freight.cargo.site/t/original/i/5ff6f969b7c7cac9e7bca55691d863539f825faf275d2a4cfc9649154c331dbd/HDY_mom_WatchOverUs_05dc_cleanedup01-00294.png)
![](https://freight.cargo.site/t/original/i/e501fc1d813d90f369750ba66eabec2d2f2c4433d58013d5072743377915914b/Hereditary_MothersDay_Style_01-86901.png)
![](https://freight.cargo.site/t/original/i/eb0af917bb67f4c29826f965913f911cea7db0a26dc07aaa7a5799cfec7ab9d7/HDY_mom_happyMthrsDay_02dc_cleanup01-00042.png)